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Petek Yasar is the Marketing Manager at IEC Ltd, leading marketing activity across IEC Engineering and Alpro Architectural Hardware. She works closely with engineering, technical, supplier and sales teams to transform complex product and application information into clear, useful content for engineers, designers, specifiers and purchasing professionals. Her work covers technical content development, product marketing, website strategy, digital campaigns, brochures, case studies and sales support. Petek has experience in B2B marketing, digital strategy, lead generation, website optimisation and brand development. She holds an MSc in Marketing from Bournemouth University and a BSc in Aviation Management from Ozyegin University.